In Today’s World, Content Tells Stories
I consider myself a storyteller before all else. Stories entertain, inform, persuade, and build connections—and in doing so, they provide value to audiences. My career started in traditional writing—with bylines in the Daily Beast, Fast Company, GQ, Slate, Them, Men’s Journal, etc., and ghostwriting for Forbes, Inc., and The Wall Street Journal—but I’ve also built a robus career as a content marketing professional.
Today, the stories that resonate most are more complex: they blend written, audio, visual, and multimedia elements, layering narratives to engage audiences across platforms.
The core of my philosophy is simple: high-intentioned, well-researched content with a distinct POV will always outperform generic content. In a world increasingly filled with AI-generated material, brands that lean into thought leadership, data-driven storytelling, and authentic voices stand out. I believe the best content is created collaboratively, balancing data and gut instinct, and island designed to provide audiences with something they can’t get anywhere else.
Navigating the New Content Landscape:
It makes perfect sense that many brands and organizations are struggling with content strategy in today’s AI- and AEO-driven world. More content is being produced than ever, faster than ever, and the rules for visibility and engagement are shifting constantly. This is why it’s critical to approach content strategically—leveraging AI intelligently, creating narratives with a distinct POV, and building layered, human-driven campaigns that rise above the noise. Being future-ready means understanding not just what content is being created, but how and why it connects with your audience in a meaningful way.
My Approach:
Editorial Rigor Meets Strategy: I bring professional writing experience to every project, ensuring content is both compelling and credible.
Distinct POV: Your content will have a voice that sets it apart in a crowded marketplace.
Data + Intuition: Decisions are informed by research and audience insight, but creativity and instinct drive differentiation.
Thought Leadership: I help brands and individuals leverage their expertise to establish authority and influence in their industries.
Smart Use of AI: I leverage AI where it adds value, while ensuring human insight and narrative expertise guide every story.
What I Offer:
Work With Me (Coming Soon) → Full details on content creation, strategy, and thought leadership services
Portfolio → Examples of work across industries and media
Coming Soon: Content Spotlight / Case Studies showing the process behind high-performing projects